What this case demonstrates is that it is massively difficult to monitor and verify a supply chain that stretches around the world, and that thinking a product is superior doesn’t necessarily mean that it is. Until the investigation began, several huge American brands simply had no idea where their cotton was really coming from. Marketing Mythīecause of its scarcity, many manufacturers are choosing to cheat when making their Egyptian cotton products, meaning that the sheets you buy might not actually have ever been near the Nile at all.Ī recent, high-profile, American investigation found that several large Egyptian cotton manufacturers had been passing off textiles produced elsewhere in the world as Egyptian for years. According to the US Department of Agriculture, Egypt produced just 395,000 bales of cotton in 2017, down from nearly 940,000 bales in 2005. The Egyptian cotton industry is in decline, thanks to the steady drop of the global price for cotton in the last decade, and the Egyptian government’s decision to remove subsidies for native cotton farmers. The reality is that there are around 10 varieties of cotton farmed in Egypt and not all of this cotton is of the high quality you would expect. Historically, Egyptian cotton was prized for its thickness and durability but, sadly, modern Egyptian cotton simply doesn’t guarantee these same standards. All it really means is that the cotton they were made with was grown in Egypt. There are better, and more affordable, alternatives.īuying bed sheets with an Egyptian cotton label doesn’t guarantee high quality. Here’s everything you need to know: Why Egyptian Cotton bedding?Įgyptian cotton has long been considered the king (or the Pharaoh) of the bedding industry, but what you probably didn’t know is that those thick, high thread-count Egyptian cotton sheets you crave are massively overrated. How do you find the perfect bedding for you? Is it worth spending more on expensive bed sheets? What is Egyptian cotton and why does everyone bang on about it, anyway? B ut choosing those sheets can leave you with a headache.
Nothing feels better than slipping into crisp cotton sheets at the end of a long day.
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